Aerosols Waste Stream

Consumer Education is a communication need that fits video very well. The Aerosol Manufacturers’ Association of South Africa needed to educate consumers about the aerosol waste stream, in order to clear up some misconceptions – that someone would magically sort consumers’ trash for them, or that aerosol dispensers couldn’t be recycled as they are pressurised. Turns out, all you need to do is spray it till absolutely empty, and put it with food or beverage cans at a recycling centre.

 

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