Video content drives far more web traffic than any other type of content, and in a far more meaningful way than any kind of SEO or advertising. Here’s how:
This infographic from Wyzowl (snippet below, view full infographic here) demonstrates that on average people remember 80% of what they see and do, while they only remember 20% of what they read and 10% of what they hear.
According to studies done by Forester and Google in 2014,
-Pages with video content are 53x more likely to rank on the first page of search results.
-80% of top ranked videos are instructional and informative in nature (as opposed to videos that are only entertaining in nature)
-videos have a 41% higher click-through rate than other content types.
-93% of purchasing processes start with online searches.